Area Sales Manager - Packaging

  • Job Reference: PK8353
  • Date Posted: 4 July 2024
  • Recruiter: Future Recruitment Ltd
  • Website:
  • Location: West Midlands
  • Salary: On Application
  • Bonus/Benefits: Target & Performance Based Bonus
  • Sector: Packaging, Sales, Business development
  • Job Type: Permanent

Job Description



Basic Salary £38-45K + Target & Performance Based Bonus up to £10K + Company Car + 5% Matched Pension + Company Reward & Recognition scheme + 25 Days holiday plus bank holidays + Performance Coaching & Mentoring Programme to improve personal performance.

The role is 40 hours per week, 8.30am to 5.00pm, Monday to Friday, hybrid working between home and the office.

Our Client is a specialist provider of rigid packaging into a broad range of markets across the UK. As a thriving, growing, straightforward, trusted and ambitious organisation, and in-line with a newly agreed 3 Year Plan, they are recruiting a proven Area Sales Manager to join their 14 strong Sales Team. They are now one of Britain's most progressive companies in their approach to people, and customer experience and have won a number of business awards.

You will need to be a confident Sales professional, driven to win business and convert Sales opportunities, whilst staying committed to delivering a World Class Customer Experience. As a customer facing role you will be required to travel across the Central and West Midlands visiting customers from Staffordshire to Notts, down to Gloucestershire and everywhere in between.

Key Responsibilities:

  • Proactively identify and win new business opportunities across the Midlands.
  • Grow and create new revenue opportunities by understanding the product offering and how it relates to each customer's needs.
  • To manage existing and develop new business in the Midlands.
  • To monitor customer performance daily and deal with queries which may result in a loss of business or to gain new business.
  • To understand and actively engage in the Company culture including their Purpose & Values schedule including weekly huddles, High Performance Plans and Company workshops.
  • Successfully deliver pricing and margin enhancement strategies.
  • Confidentially promote and cross-sell additional products & services.
  • To achieve monthly sales and gross margin targets as set by the Company and monitor them on an ongoing quarterly basis.
  • To interact and communicate regularly with the sales office and to support the internal sales account managers.
  • To ensure your relevant Company paperwork including call reports, outlook call plans, quotations, working platforms are recorded accurately and by the agreed time as set out by the Company.
  • Collaborate with the Marketing & Procurement Teams to identify and grow future business opportunities.

To succeed you will:

  • Have previous experience in a Business to Business Area Sales role with a proven track record of winning and developing business selling packaging products to industry.
  • Develop strong business relationships, satisfying Customer and Market needs to maximise each and every sale opportunity.
  • Be able to work independently and convert Sales Opportunities to existing and new customers.
  • Be required to be numerate and have demonstrate the ability to be confident in pitching and negotiating, to ensure margins and opportunities are maximised.
  • Look to raise the company profile, by selling Brand Promises as well as Products & Services.
  • Demonstrate strong negotiation skills; Confident in Pitching, Negotiating and Converting.
  • Be confident in reviewing and analysing contract performance with Customers, recommending & initiating improvement plans where appropriate and SLA's where required.
  • Maintain and develop new and existing customer relationships whilst identifying opportunities to cross sell.
  • Demonstrate the skills to manage time to balance reactive and proactive sales.
  • Demonstrate a commitment to developing your own knowledge and abilities.
  • Have excellent communication skills, both written and verbal.