Marketing Manager

  • Job Reference: PT2829
  • Date Posted: 5 January 2022
  • Recruiter: Future Recruitment Ltd
  • Website: https://www.futurerecruitment.com
  • Location: North West England
  • Salary: On Application
  • Bonus/Benefits: £Open DOE + Pension + WFH Flexibility
  • Sector: Marketing, Print
  • Job Type: Permanent

Job Description

NEW VACANCY (PT2829)

MARKETING MANAGER

NORTH WEST

£Open DOE + Pension + WFH Flexibility

Our client is a printing and digital services covering statutory elections, non-statutory elections, democratic support, scrutiny and engagement. They are currently looking for a Marketing Manager to join their team, responsible for the following:

Planning and Budget

  • Working with the Directors and Management Team to prepare a budget
  • Websites (web addresses as per above).
  • Digital Marketing (working with external service provider on several of the below items)
  • Search engine optimisation (SEO)
  • Search engine marketing (SEM)
  • Content management - optimized for all channels and PPC
  • Social media
  • Web analytics reporting

Digital Marketing Wishlist

  • Grow organic UKE website traffic
  • Generate sales-ready leads
  • Increase brand profile and reach
  • Increase inbound marketing
  • SEO advice and support
  • PPC advice and support
  • Blog and vlog creation and management
  • Optimization of content
  • Website management, update and leverage. (Helpful if experienced in WordPress, Divi & Oxygen)
  • Possible help with webinar creation
  • Email marketing input and support
  • Web visitor reporting/visibility
  • Creative design direction (digital and print)

Campaigns to increase sales

  • E-shots, vertical market sector marketing/sales planning, top prospects support

Events

  • Researching applicable events for exhibition, planning of all activity.

Newsletters

  • Instigation, copywriting, publishing

Social media

  • Posts and thought leadership articles for all Social Media such as LinkedIn, Twitter etc.

Proposals (support)

  • Updating and devising new methods for the efficient and pleasing portrayal of our proposals.

Case studies and testimonials

  • Constant updating, writing and design

Literature (hard copy or digital)

  • Constant updating, writing and design of sales related collateral

White papers

  • Creation of market-ready articles, showing our expertise and market leading position

Telemarketing

  • Procuring data and extracting applicable data from our systems and utilising to message prospects and customers.
  • Working with the management, telesales and sales teams to maximise results

Direct Mail

  • Creation, writing and design to maximise calls to action from prospects and customers.

Tender support

  • Liaising with management and the sales teams to help with the portrayal of proposals

Customer retention and cross sell

  • Devising methods to keep and enhance sales from the customer base

Advertising

  • Creation, publication and liaison/working with the sales teams to maximise results

PR

  • As above

NPD

  • Linking in with management and the sales teams to create and then promote, new methodologies and products to enhance the customer experience

Internal Communications

  • Creation, copywriting and publication to all internal staff, communicating the latest developments, plans and success stories.