Writing an effective job advertisement

Posted on Sunday, January 23, 2022 by Zoe FrancisNo comments

Although job adverts can come in many shapes and sizes, there are a few things every advert must include in order to attract the right candidate for the job. By following these simple tips, you will be able to write a more effective job advert, and hopefully find your ideal candidate.

When writing your advert, it helps to have a clear idea of your ideal candidate, as this will enable you to tailor your advertisement to attract the right person for the job. Once you have that ideal candidate in mind, you need to focus on grabbing their attention. For example, if you are seeking a hard-working, creative, knowledgeable candidate, then you will need to appeal to someone with those skills and qualities. The more thought you put into writing your advertisement, the better chance you have of attracting the type of candidate you have in mind.

An effective job advertisement is brief, clear and to the point, so use short sentences and bullet points to convey your job description accurately. As well, you want your job advertisement to be easy to find, so think about the type of language your candidate will be using when searching for jobs and tailor your ad accordingly.


When structuring your job advert, look to include the following elements:

Overview of the position - Begin your advert with a brief overview of the job, as this will help your candidate quickly assess if this is an appropriate role for them, and hopefully entice them to keep reading.

Role responsibilities - List the main tasks and responsibilities the candidate will be expected to undertake. Try to make it as clear as possible so that candidates will know exactly what they will be doing and who they will be reporting to.

Candidate requirements - State what skills, qualifications and experience you are looking for in your ideal candidate. Be clear and specific about what is essential for the role, and what would be an advantage. Job seekers are more likely to apply for the job if they know exactly what is required from them.

Location - Location can be a deal breaker for some candidates, so don’t forget to mention where the job is and whether this is an office-based role, working from home, or hybrid. You can also include information about travel - is there a bus or train station close by for those that don’t drive?

Key selling points - Most job seekers these days want more than just a Christmas bonus, so appeal to your ideal candidate by informing them of company benefits and perks. This could be anything from flexible working to a company vehicle. Also include salary in this section, as no candidate will apply for a job without seeing the salary first.

Information about the company - If your company is not well known, you will need to provide some information about it. Try to relate this to the job instead of simply copying information applicants could find on the company’s website.

How to apply - Lastly, if a potential candidate is interested in the job, you will need to let them know how they can apply and what information they will need to provide. Perhaps even add a contact email or phone number for candidates to get in touch, in case they have further questions about the role.

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