The role of diversity, equity and inclusion in recruitment within the print and packaging industry

Posted on Tuesday, March 5, 2024 by Nikki GoodrichNo comments

In recent years, the conversation around diversity, equity and inclusion (DEI) has gained significant traction across various industries. However, one sector that often flies under the radar is the print and packaging industry. Despite its lower profile in the DEI dialogue, the print and packaging sector plays a crucial role in shaping consumer perceptions, brand identities and even social norms. We at Ozzle Jobs firmly believe that it is essential for this industry to embrace DEI principles to foster innovation and better represent diverse perspectives. In this blog post we will take a look at the vital role that DEI plays in recruitment within the print and packaging industry and why embracing these principles is not just a moral obligation but a strategic imperative for companies seeking long-term success.

Embracing diversity in recruitment:

1) Expanding talent pool:

By actively seeking candidates from diverse backgrounds, including race, ethnicity, gender, age, sexual orientation and socio-economic status, print and packaging companies can tap into a broader talent pool. This approach ensures access to a range of perspectives, skills and experiences that can help drive innovation and problem-solving.

2) Fostering innovation:

Diversity breeds innovation. When teams consist of individuals with varied backgrounds and perspectives, they are more likely to approach challenges from different angles which subsequently lead to creative solutions and breakthrough ideas. In the print and packaging industry, where differentiation is key, diverse teams can drive innovation and market leadership.

3) Reflecting consumer base:

Print and packaging materials serve diverse consumer demographics. Therefore, having a workforce that mirrors the diversity of consumers can help brands and retailers better understand and connect with their target audience. This alignment enhances brand perceptions, drives customer loyalty and fosters empathy.

Ensuring equity in hiring practices:

1) Fair and transparent processes:

Equity in recruitment involves ensuring fairness and impartiality throughout the hiring process. This includes using standardised criteria for evaluating candidates, offering equal opportunities for advancement, and addressing biases that may exist in recruitment practices.

2) Mitigating unconscious bias:

Unconscious biases can influence decision-making during recruitment, leading to unintentional discrimination. To mitigate bias, companies can utilise blind CV screening techniques and establish diverse hiring panels.

3) Providing equal access:

Equity also encompasses providing equal access to opportunities for all candidates regardless of their background or circumstances. This may involve offering accommodations for candidates with disabilities, providing resources for career development and fostering an inclusive workplace culture where everyone feels valued and supported.

Promoting inclusion in the workplace:

1) Building a culture of belonging:

Inclusive workplaces create environments where every employee feels welcome, respected and empowered to contribute their unique perspectives. Print and packaging companies can achieve this by fostering open communication, celebrating diversity and addressing instances of discrimination or exclusion.

2) Employee resource groups:

Establishing employee resource groups (ERGs) who are focused on various aspects of diversity such as race, gender or sexual orientation can provide support, networking opportunities and advocacy for under-represented employees. ERGs serve as valuable resources for fostering inclusion and driving organisational change.

3) Management commitment:

Management commitment is crucial for driving DEI initiatives forward. When senior leaders prioritise and champion diversity, equity and inclusion, it sends a clear message that these values are integral to the company’s identity and success.


In the competitive landscape of the print and packaging industry, recruiting and retaining top talent are essential for driving innovation, staying ahead of the curve and meeting the diverse needs of consumers. By embracing DEI in recruitment practices, all companies can build stronger, more resilient teams, foster a culture of innovation and creativity and ultimately position themselves for long-term success in an ever-evolving landscape. As the print and packaging industry continues to evolve, embracing DEI principles isn’t just about doing the right thing – it is essential for thriving in a diverse and dynamic world.  

Have you recently made any significant changes in your DEI practices, or have you been on the receiving end of positive (or negative) DEI practices when looking for print jobs? If so please share your experiences in the comments below. 





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